Shandong Minhe Animal Husbandry (002234) Profit Gained through Massive Sales Promotion to Gain Market Share --- Neutral

  • Contributor:TX Investment Consulting
  • Date:Mar 26, 2009
  • Pages:4pages
  • Price:$60.00
  • File Type: Adobe Acrobat Reader®
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Excerpts:

During the period under view, the company realized sales volume of baby chicks of 130mn (+38.29% yoy), chicken sales volume of 38,000 ton (+38.42% yoy). However, its gross margin decreased by 5.3ppt yoy to 14.52% as average sales price of baby chick suffered year-on-year decline of 8.87%.  

 

It is predicted that its EPS in 2009-2010E to be Rmb0.54 and Rmb0.71 respectively. Based on the latest closing price of Rmb15.76, representing dynamic P/E ratio is at 29x and 22x separately. Considering baby chick’s price fluctuation and its decisive role in the company’s performance, “Neutral” rating is hereby given. Potential risks: 1) Animal diseases like bird flu and 2) Baby chick’s price fluctuation.


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